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    Tourists visit the Palace of Ming and Qing Dynasties within Hengdian World Studios in Dongyang, East China's Zhejiang Province, on July 7, 2026. Photo: VCG"Can someone my age still become an actress?" Standing backstage at a microfilm shoot, 55-year-old Wu Shaohua smiled at the camera and said she had never imagined that she would fulfill her "actor dream" in her lifetime.
Wu's unexpected debut was made possible by a short drama experience program launched by Hengdian World Studios, one of China's largest film and television production bases, in Jinhua, East China's Zhejiang Province. Designed for ordinary visitors rather than professional actors, the program allows tourists to put on costumes, choose scripts, step in front of cameras and receive a professionally edited short video as a "souvenir."
For several hundred yuan, participants complete the entire process - from styling and filming to post-production - and walk away with a one- or two-minute clip in which they become the protagonist of their own story.
According to representatives of the program, a version of the hit TV drama Zhenhuan Zhuan, or Empresses in the Palace, featuring a group of middle-aged and elderly women went viral and garnered more than 1 million views less than 15 minutes after the video was released in September 2022, drawing widespread attention to the trend of ordinary people trying their hand at acting. Today, such experiences have expanded to more visitors, with senior tourists becoming one of the program's key participants.
"This is not an isolated phenomenon limited to one film base," Zhang Yi, CEO of market research firm iiMedia, told the Global Times. He said the trend has grown amid a downturn in the film and television industry, where the shift of production bases across China from "serving only professional crews" to "serving ordinary people" has converged with the rise of new silver economy consumption trends.
At the same time, the trend provides a new direction in the development of the silver economy: Elderly consumers are increasingly seeking experiences that provide enjoyment, self-expression and social connection, Zhang said.
From outsiders to insiders
Hengdian microfilm project director Zhang Jinquan told the Global Times that during this year's summer season, his team has received dozens of visitors every day, with the number sometimes reaching more than 100 during peak periods. Elderly visitors make up a large proportion of participants.
"We hope people can experience the fun of film and television," Zhang said, adding that the team provides a full range of services, including costume design, script selection and acting guidance. 
For Wu's daughter, however, her mother's decision to "go shoot a movie" initially came as a surprise.
Many of her old friends who sang and hung out with her had gradually lost touch for various reasons. When I came home from work, I could see she often felt lonely."
Wu is among a growing number of older people who are stepping into studios and transforming themselves from audiences into performers. For many retirees, the experience is not simply about making a video; it is a chance to rediscover confidence, creativity and social interaction.
According to Zhang Jinquan, elderly participants often choose historical costume scripts, with many showing unexpected talent after receiving professional coaching.
"When we opened these projects to the public, we believed that the film industry itself was changing," Zhang Jinquan said. 
"With the rise of micro dramas and AI-generated short dramas, filmmaking is no longer something distant and unreachable. Ordinary people can also participate and experience it."
"When choosing experiential activities such as short drama shoots and traditional-style photo sessions, middle-aged and elderly tourists tend to place greater emphasis on cultural depth, a sense of ceremony, nostalgia and quality experiences. They are particularly drawn to the value of fulfilling long-held dreams, creating meaningful memories and sharing their experiences with others," another representative from the studios told the Global Times.
The popularity of these programs also reflects a broader change in elderly consumption patterns. Zhang Yi said that traditional senior consumption was once largely centered around tourism, healthcare products and daily necessities. Now, more elderly consumers are willing to pay for interests, emotional value and meaningful experiences.
    Senior tourists shoot an ancient-China setting short drama in Hengdian World Studios, East China's Zhejiang Province, on August 7, 2026. Photo: Courtesy of Hengdian World StudiosNew stage
Beyond acting in Hengdian, other forms of experience-based consumption, including ancient-Chinese-style photography, senior study tours, and cultural workshops are gaining popularity among the older generations.
In June, 150 elderly participants traveled to the Ancient City of Ping Yao in North China's Shanxi Province for an immersive cultural study program. Instead of simply visiting historical sites, they combined online learning with on-site practice, conducting poetry recitations in ancient streets, studying Shanxi merchant culture at exhibition halls and creating their own works with guidance from professional art instructors, as reported by cnr.com.
Hengdian World Studios has also introduced study tour programs such as "Learning history through film and television" to better meet the diverse needs of senior visitors. 
Such activities show that senior tourism is evolving from simple sightseeing into a combination of learning, participation and personal expression, Zhang said.
In fact, China's experience economy among the older generation is receiving policy support. China's Ministry of Civil Affairs, the Publicity Department of the Communist Party of China Central Committee and 10 other departments have launched the "Enjoy your silver age" campaign, focusing on areas including elderly cultural activities, creative industries and social engagement to encourage new consumption opportunities for seniors.
According to estimates from multiple institutions, China's silver economy has already approached 10 trillion yuan ($1.48 trillion) in scale and is expected to reach around 30 trillion yuan by 2035, accounting for roughly 10 percent of the country's GDP. Sectors including elderly finance, smart healthcare, senior education and tourism-based wellness are expected to become major growth areas, according to a report from people.cn.
The report pointed out that against this background, precisely catering to the needs of seniors has become a key focus. For industry observers, the next challenge is how to better understand the emotional and social needs of older consumers.
Zhang Yi noted that the future of the silver economy is not only about providing care, but also about creating products and experiences that allow seniors to pursue their interests, express themselves and build connections.
。    If there is anything apart from Shah Rukh Khan's films that have raised the bar for romance for Indian fans, it's definitely Korean dramas. Over the years, K-dramas have redefined what on-screen love can look like. More than just visually stunning, these dramas resonate because they are rooted in sincerity, good storytelling, layered characters, and meaningful writing. K-dramas don't just show dreamy love stories, many of them spotlight social issues, evolving relationships and personal growth.     So, scroll through our list of some of the most romantic K-dramas for every mood and moment.     In This Article      Crash Landing on YouAll of Us Are DeadGoblin (Guardian: The Lonely and Great God)Twenty-Five Twenty-OneCoffee PrinceOur Beloved SummerCrash Landing on You                                                  Director: Lee Jung-hyo     Cast: Hyun Bin, Son Ye-jin, Seo Ji-hye, Kim Jung-hyunCrash Landing On You is the drama everyone will ask you to watch if you are new into Korean shows. It follows Yoob Se-ri (Son Ye-jin), a successful South Korean businesswoman who accidentally lands in North Korea after a paragliding mishap. There, she meets the Captain in the Korean People's Army Ri Jeong-hyeok (Hyun Bin), who gives her shelter and helps her return back home. Se-ri navigates the harsh realities of North Korean life and bonds with her new neighbours as well as Captain Ri's subordinates. The two of them slowly develop a deep bond.     On the other hand, Seo Dan, a wealthy North Korean woman who is engaged to Captain Ri is not happy with Se-ri's arrival. However, destiny brings her closer to Gu Seung-jun (Alberto Gu), a charming yet morally grey South Korean conman.     All of Us Are Dead                                                  Directors: Lee Jae-kyoo and Kim Nam-su     Cast: Park Ji-hu, Yoon Chan-young, Cho Yi-hyun, Lomon, Yoo In-soo, Lee Yoo-mi     All of Us Are Dead isn't a conventional love story. It unfolds in the middle of a terrifying zombie apocalypse. The story follows a group of students trapped inside their school after a deadly virus outbreak turns their classmates and teachers into zombies. Confined within those four walls, they fight for survival and are faced with tough choices that make them question their believes and morals.     Amid this chaos, the show explores the tender moments of young love. Childhood best friends Lee Cheong-san (Yoon Chan-young) and Nam On-jo (Park Ji-hu) begin to realise their feels for each other as the danger around them grows. Their bond becomes the emotional core of the series. Another romantic thread involves Su-hyeok (Lomon) and Choi Nam-ra (Cho Yi-hyun), whose budding romance blossoms slowly, even as the world around them falls apart. The drama also explores questions of survival, friendship, and the erosion of social norms during a horrible incident.     Goblin (Guardian: The Lonely and Great God)                                                  Directors: Lee Eung-bok and Kwon Hyuk-chan (Ep. 5–16)     Cast: Gong Yoo, Kim Go-eun, Lee Dong-wook, Yoo In-na and Yook Sung-jae     One of the most popular K-dramas, Goblin tells the story of Kim Shin aka Goblin (Gong Yoo), a general from the Goryeo era who is cursed with immortality after his death. Bound to live forever as a punishment for all the people he had killed in war, he carries a sword invisibly logged in his chest. The only way to free him is if the Goblin's Bride appears and removes the sword. Enter Ji Eun-tak (Kim Go-eun), a cheerful yet lonely high school girl who can see ghosts. When she accidentally summons the goblin, their lives intertwine in unexpected ways. She realises that she might be the destined bride who can end his eternal life.     Adding a dash of comedy is the hilarious dynamic between the Goblin and the Grim Reaper (Lee Dong-wook), whose constant bickering bring in some of the show's most iconic moments. Goblin became a cultural phenomenon in South Korea after its release.     Twenty-Five Twenty-One                                                  Director: Jung Ji-hyun     Cast: Kim Tae-ri, Nam Joo-hyuk, Bona, Choi Hyun-wook, Lee Ju-myoung     Twenty-Five Twenty-One is a coming-of-age romantic drama set between the late 1990s and early 2000s. It follows Na Hee-do (Kim Tae-ri), a passionate high school fencer whose life turns upside down during South Korea’s IMF financial crisis. Her fencing team is disbanded, forcing her to shift to another school. She crosses paths with Baek Yi-jin (Nam Joo-hyuk), once the son of a wealthy family but now struggling after his father’s business collapses. Forced to juggle multiple part-time jobs, Yi-jin slowly rebuilds his life and Hee-do’s fiery spirit brings warmth into his bleak world. Hee-do also crossed paths with fencing prodigy Ko Yu-rim (Bona), her idol turned rival and later close friend, class clown Ji Seung-wan (Lee Ju-myoung), and loyal friend Moon Ji-woong (Choi Hyun-wook), each pursuing their own dreams while navigating the changes of youth. The show ends on a bittersweet note with Na Hee-do and Baek Yi-jin growing older and moving in different directions, not becase they stopped loving each other, but because they couldn't find a way to grow together in the same direction.     Coffee Prince                                              Director: Lee Yoon-jung     Cast: Gong Yoo, Yoon Eun-hye, Lee Sun-kyun, Chae Jung-an     Coffee Prince tells the story of unlikely romance between a tomboyish woman and a young food empire moghul. Go Eun-chan (Yoon Eun-hye), a tomboyish woman who disguises herself as a man to get a job at Choi Han-kyul’s (Gong Yoo) cafe, Coffee Prince. Han-kyul hires her believing she’s a boy, and the two grow close, leading him into emotional turmoil as he begins to fall for her. When Eun-chan finally reveals she’s a woman, the confusion gives way to a genuine romance. Their relationship is later tested when Eun-chan moves to Italy to train as a barista, but Han-kyul supports her dreams.     Our Beloved Summer                                              Director: Lee Yoon-jung     Cast: Gong Yoo, Yoon Eun-hye, Lee Sun-kyun and Chae Jung-an     Our Beloved Summer follows to ex-lovers, Choi Ung (Choi Woo-shik) and Kook Yeon-soo (Kim Da-mi), who breakup and promise bever to meet again. However, the documentary they filmed in high school goes viral, forcing them to face each other once again.     As they work together again, old wounds resurface, but so do old feelings. Ung, now a rising illustrator, still carries unresolved hurt, while Yeon-soo, a successful PR professional, confronts the emotional walls she built to survive her difficult upbringing.     Also Read: 12 Winter-set K-dramas To Watch On Cosy Nights In: Goblin, Romance Is A Bonus Book and More。

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